For the longest time, most people didn't fully accept the Ayurveda treatment. But things are slowing changing, and more people are now coming to terms with it. The mistrust was because of a lack of scientific validation in various concepts, making these gifts from our ancestors to lag.
Most people used to go to India for medical treatment. But currently, they've started focusing on Ayurveda and wellness tourism.
Ayurveda is a science of health that offers a holistic approach to health and personalized medicine. It's one of the oldest medical concepts and hypotheses of the Indian medicinal system. It's the most ancient yet living tradition with experiment and sound philosophical basis.
The concept can treat chronic diseases like arthritis, cancer, diabetes, and asthma, which are, in fact, untreatable in modern medicine. It comprises of physical, psychological, and spiritual health. In Ayurveda, every cell is considered a vital expression of pure intelligence, thus a self-healing science. Using herbal treatment is critical in this Indian traditional system of medicine.
The reason the demand is growing
According to the World Health Organization, 70%- 80% of people use non- conventional medicine, mainly of herbal sources on their healthcare system. There is a need for evidence-based research necessary for the treatment to be accepted and recognized globally.
There is currently a review of highlights from various research fields, like literary, fundamental pharmaceutical drug, and clinical research in Ayurveda. This treatment is highly effective. However, the proper mode of action, pharmacovigilance, and pharmacology of several essential Ayurvedic drugs haven't been fully explored.
Health and wellness is among the fastest-growing business in India, with lots of consumers across the world showing interest in Ayurveda products and services. A great sign for both the industry and investors.
It's gaining popularity first among health practitioners in India and different international companies. This makes the Indian health and wellness market generate several business opportunities for both new and existing entrepreneurs.
Wellness entrepreneurs are taking advantage of this opportunity by innovating ayurvedic products and services and making them useful and beneficial.
Currently, the market is a 3.7 trillion-dollar market globally. The number is expected to rise, considering the new research that is taking place. The future of this industry looks promising and profitable. The world at large is experiencing a rapidly growing demand for natural therapies.
Modern customers now prefer Ayurveda over other wellness options to attain quality and effective medication. Its demand is also on the rise due to several factors like; stressful work culture, unhealthy environment, exhaustive lifestyle, etc.
People in the world are now appreciating the unique and now time-tested science of Ayurveda. The knowledge that was once doubted is now becoming stagnant.
Even though the results of this concept take time; its effects are long-lasting and permanent. It's also affordable and has minimal side effects.
New Ayurveda companies are aggressively in their promotional activities. This, in turn, has caused awareness among consumers. Various hospitals are also accommodating the ayurvedic concepts in their segments and incorporating doctors knowledgeable with these drugs.